Posted in books, marketing, mother & daughters, writers

Marketing – that chess game

 

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Regardless of your profession, marketing is like a chess game. You need to know the right strategies to become a winner.

In today’s market, the King and Queen are most assuredly Social Media, but the mere mention of it sends chills down most entrepreneurs’ backs. As an author, I can safely say that many of us (writers) entered the literary world thinking, “if we write it, they will come.”

Ah, nope. Doesn’t happen that way. In today’s literary world, even if you are linked with one of the big five publishing houses, you are expected to do a lot of your own marketing – and that includes social media.

First, we need to understand how to find the RIGHT social media for our products, whether that is a book, a new dress line, a landscaping business… EVERYONE needs to market.  With dozens (and I’m sure I will miss some) social media sites such as Facebook, Twitter, Tumbler, Instagram, Snapchat, Pinterest, where do you begin?

Start with demographics:  What age group or social economic group would be most interested in your product?  As an example, as a writer of women’s fiction, primarily with mother-daughter themes, my target audience is women of child bearing age or older (like Grandma’s). Although there is most definitely some within my bracket that would frequent other social media sites, the vast majority would fit into the Facebook, Pinterest, and a growing number on Instagram groups. The odds of large numbers of my target market using Snapchat, Twitter or Tumbler is much smaller. So I’ll stick with where I can reach the most of my audience.

Second,  as discussed in my past blog post, Branding. Wouldn’t it be great to have a recognizable brand like the McDonald arches? We may never compete with the McDonald arches or the Nike check mark, but we can, become recognized in our own circle – for me – the literary circle. My goal is when someone thinks “mother-daughter stories”, they will think of Joanne Simon Tailele. How does that happen? Truthfully, very slowly.  Use every opportunity you can to promote your brand – no- I did not say your product.  No one is going to invest in your product until they’ve bought into your brand – that you are the go-to person for that subject.

Last,  consistency. Whichever social marketing tool you decide works best for you, stick with it. Post often. Keep it short and entertaining. The place for longer posts are on blogs, such as this one. Social media is the fast lane.  Don’t give up. Your followers will come, and your product will  have its chance to shine.

Now it’s your turn. What business are you in and how do you use social media to  promote it? What  avenue works best for you and why? Leave a comment here and you’ll be automatically entered to win an e-book of your choice of mine. You can find them on my website; joannetailele.com   Now, go out there and jump into the social media pool.

 

 

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Posted in Daughters, mother & daughters, mothers, writers

Understanding Branding

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Whether you are a writer, Realtor, retail sales manager, cabinet salesman,  Welcome Wagon host (I’ve been them all) or something entirely different,  in order to move forward in your career, in today’s market, you’ve got to understand Branding.

So what is branding anyway? Webster’s Dictionary says it is:

“the promoting of a product or service by identifying it with a particular brand”

Okay, so that wasn’t real helpful. We all know branding when it comes to things like the McDonald arches or the Nike check mark. But how does that really help us identify our own brand?

I did some research for authors and came across this great link.

https://writeitsideways.com/create-author-brand-4-steps-take-now/

Taking those lessons to heart, I had to search for the obvious. What, you say? Yes, it was staring me right in the face.  My brand is writing mother-daughter stories. The irony is that I didn’t even realize that I was doing that. But, when I start to explain my books, invariably I am saying something along the lines of “there is this mother and such and such happens and her daughter and her must”…..  you  get the picture. When I sat down to write,  (pre-branding concept), I never thought about the fact that all my books had the same common theme. Now that I see it, it is so much easier to brand myself.

I write mother-daughter stories. I also write a little dark. So these are never sweet relationships that are un-flawed. What fun would that be? I guess I can thank having three daughters and a wonderful mother for my inspiration. Then, I have to mess them all up with characters that in no way resemble my own sweet family. Just so you know, I also have a son. Maybe someday, I’ll write a mother-son story.  Who knows.  It doesn’t mean I love him any less than his sisters, Andrew Cooper, if you are reading this.

What is your brand? Regardless of your profession, if you want to be recognized, you need a brand.  I’d love to hear from you and even post pictures .

Posted in authors, books, editing, fire, writers

Why the Name

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People have asked me why I chose the name, Writing Under Fire, for my blog. Many times, finding the time to write is near impossible with my busy life.  Therefore, even though writing is my passion, I must put my “feet to the fire” and force myself not to let  distractions like, eating, sleeping, working my day job, cleaning house, cooking (trust me, nobody want me to do that.)  Who needs that stuff anyhow?

Are you burning the candle at both ends?

Writers, do you struggle to find the time to write? What is your secret to keep you writing? Do  have a dedicated time every day to write? Do you scratch out words sitting in your car to pick up kids from school, or sitting on a bench during your child’s soccer practice?

Or if you are an avid reader, do you skip other essentials in order to read? I’d love to hear from you.

#writing #reading #passion

Posted in books, family, fiction, writers

Back to the blog

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I’ll admit it.  I got lost in the book vortex. It’s been two years since I’ve blogged, but I’m back.  Truth be told, I’ve been a little busy. I published three books since my last post, all of which I’ll share with you later. I’ve become a grandmother again (for the 10th time) and moved twice.  And I’ve probably read a couple of hundred books. Yea, I’m a book geek.

I’ve added a new look to this blog. Hopefully, you like it. Lots of great stuff happening in my near future, I ‘m back to share the journey with you. So, stay tuned.