Posted in books, marketing, mother & daughters, writers

Marketing – that chess game

 

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Regardless of your profession, marketing is like a chess game. You need to know the right strategies to become a winner.

In today’s market, the King and Queen are most assuredly Social Media, but the mere mention of it sends chills down most entrepreneurs’ backs. As an author, I can safely say that many of us (writers) entered the literary world thinking, “if we write it, they will come.”

Ah, nope. Doesn’t happen that way. In today’s literary world, even if you are linked with one of the big five publishing houses, you are expected to do a lot of your own marketing – and that includes social media.

First, we need to understand how to find the RIGHT social media for our products, whether that is a book, a new dress line, a landscaping business… EVERYONE needs to market.  With dozens (and I’m sure I will miss some) social media sites such as Facebook, Twitter, Tumbler, Instagram, Snapchat, Pinterest, where do you begin?

Start with demographics:  What age group or social economic group would be most interested in your product?  As an example, as a writer of women’s fiction, primarily with mother-daughter themes, my target audience is women of child bearing age or older (like Grandma’s). Although there is most definitely some within my bracket that would frequent other social media sites, the vast majority would fit into the Facebook, Pinterest, and a growing number on Instagram groups. The odds of large numbers of my target market using Snapchat, Twitter or Tumbler is much smaller. So I’ll stick with where I can reach the most of my audience.

Second,  as discussed in my past blog post, Branding. Wouldn’t it be great to have a recognizable brand like the McDonald arches? We may never compete with the McDonald arches or the Nike check mark, but we can, become recognized in our own circle – for me – the literary circle. My goal is when someone thinks “mother-daughter stories”, they will think of Joanne Simon Tailele. How does that happen? Truthfully, very slowly.  Use every opportunity you can to promote your brand – no- I did not say your product.  No one is going to invest in your product until they’ve bought into your brand – that you are the go-to person for that subject.

Last,  consistency. Whichever social marketing tool you decide works best for you, stick with it. Post often. Keep it short and entertaining. The place for longer posts are on blogs, such as this one. Social media is the fast lane.  Don’t give up. Your followers will come, and your product will  have its chance to shine.

Now it’s your turn. What business are you in and how do you use social media to  promote it? What  avenue works best for you and why? Leave a comment here and you’ll be automatically entered to win an e-book of your choice of mine. You can find them on my website; joannetailele.com   Now, go out there and jump into the social media pool.

 

 

Posted in writers

F is for Facebook

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In this century there does not seem to be enough social media . . .right? NOT. I don’t know about you, but I am overwhelmed by it all. Between blogging, tweeting, Facebook, Pinterist and who know what else, is there even time to write our novels? Still, we are told time and time again, we must socialize electronically if we ever hope to get a name for ourselves.  So today’s topic is Facebook. Is it necessary to use Facebook to promote yourself and your books? I have to agree with the others . . . that the answer is yes.

I did some research to see what people had to say on this subject and I ran across a post by Chris Robley of the BookBaby Blog. I am condensing this to a few of his high points, but he says it so much better than I.

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Please let me introduce Chris Robley:

Facebook dominates the social networking world. But how can authors use the Facebook platform to promote their books and find new readers? Naturally, you should be talking about your writing on your personal profile just as you talk about other aspects of your life, but there are some good reasons why you should make the leap and take the focused promotion efforts off of your personal Facebook profile and create a Facebook page dedicated to your literary pursuits.

First we need to clear up a little terminology.  Facebook calls the typical individual profiles Personal Profiles and they refer to the profiles created by a brand, product, organization, musician, or writers as Profile Pages.  It can get confusing as they can look similar, but there are some big distinctions in how they work.  Also, you must have a Facebook personal profile first before you can create a profile page, so if you’re new to Facebook, you’ll have to create that first.

Note: Go to the site below to find step by step instructions for setting up your Author page. 

Why not just use my Facebook personal profile?

As mentioned above, there are some key functionality differences that make a Facebook Profile page a better option for promoting your writing  which we’ll detail in part 2 of this tutorial. But #1 on the list has to be the security for your personal information.  Most people use their personal profiles as a way to share info, pictures and updates with their friends and family. So certain aspects of their life outside of their career are visible for all who are “friends” to see.  Anyone who you grant access to your personal profile (Because they are a fan of your books) might have more info than you really want them to have.  Making a Facebook page for your writing career allows anyone to be a fan without the worry that they’re getting to know you more than you like.

Fans, not Friends – An artist profile page allows anyone on Facebook the ability to become a “Fan.”  This means they can choose to see your content in their live stream without having to get your approval.  This is ideal for your readers.

Multiple Admins – You probably spend most of your extra time writing. The “multiple admins” feature allows anyone designated with “admin status” to post on your author Page. Admins also have the ability to make changes to the page details. This is great for the people on your team (agent, spouse, editor, etc.) to help out with your social networking efforts.

Facebook ads – Of course anyone on Facebook can run a Facebook ad, but one of the most effective ad campaigns for an artist is a campaign designed to increase the fan numbers on your artist page.  This type of campaign can only be accomplished with a Facebook artist profile page.  How is it different?  With a normal ad, you might link to your official website where users might click through to find out more about your writing and then move on to other web browsing.  With an ad geared towards increasing your Facebook fans, when a user clicks through they are becoming fans of your page. Your content will now show up in their Facebook stream, increasing the chance for interaction.

Page Insights – Also known as analytics, this section of the profile page gives you all the info you need to improve your Facebook marketing efforts by showing you info like impressions per post and a full demographic breakdown of your fans and page visitors.

A few more tips:

Once you reach a certain number of Fans (Some say it’s 100, but we’ve seen it work with fewer), you can set a username for your page.  This creates an easy to remember Facebook URL http://facebook.com/YOUR-USERNAME.  Just go to http://facebook.com/username to create the URL for your page.

A Facebook profile page always displays more info for anyone with admin status.  It’s easy to get confused, but your Fans will not see the stats and admin links that show up on your page when you are viewing it as an admin.

To read Chris’ article in its entirety, go to http://blog.bookbaby.com/2011/06/facebook-for-authors-setting-up-an-author-page-pt-1/.

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